"Fan of the Game Instant Win Sweepstakes"
Sponsored by ConAgra Foods, Inc.

To promote its deli meat products, instant win game pieces were distributed via direct mail and at baseball stadiums. Participating brands included Armour, Butterball, Healthy Choice, and Swift Premium. To localize the promotion, game pieces featured a local retailer together with a local Minor League Baseball TM team. The Grand Prize per retail account was a group of game tickets, food, beverages, team merchandise and the opportunity for the winner to throw out the first pitch. First Prizes were team t-shirts.